Victoria Childcare Visibility Report 2026
An independent analysis of digital visibility across childcare centres in Victoria
Key Findings
of centres have a functional website
appear on first page of search results
fail basic accessibility standards
About the Research
This independent research examines how effectively childcare centres in Victoria present themselves online and whether digital disparities create barriers to access for families.
As parents increasingly rely on online research to make enrollment decisions, digital visibility has become essential for childcare providers. Yet little systematic research has examined the current state of digital presence across the sector.
This report provides evidence-based analysis to support parents, educators, policymakers, and investors in understanding and improving digital equity in early education.
Research Scope
847 Centres
Comprehensive analysis of licensed childcare centres across Victoria
All Regions
Metropolitan, regional, and rural locations included
Search Visibility
Assessment of search engine performance and discoverability
Accessibility
Evaluation of website accessibility and usability standards
Who This Report Serves
Parents and Families
Understanding the digital landscape to navigate childcare search more effectively
Childcare Providers
Benchmarking digital presence and identifying improvement opportunities
Policymakers
Evidence-based insights for digital equity alongside traditional access measures
Investors and Analysts
Digital visibility metrics as indicators of operational maturity
Explore the Full Report
Access comprehensive findings, methodology, and recommendations for improving digital visibility in Victoria's childcare sector.